BlogThree23

Bryan Welch featured in Christian media campaign.

Recently, I stumbled across the following faith-based media campaign: www.iamsecond.com I was impressed by the look and feel of the clips … no back, no fill, great use of studio acquired b-roll and effective cutting, not afraid to show the set … less is WAY more, a modern flash-based web design, AND a scaling back of the usual christian cheddar-cheese … just letting personal story of God’s work in an individual’s life speak for itself… take it or leave it. I wonder, can this sort of thing only happen only in a non-denominational type scenario? i.e. to avoid the usual hang-ups. It would be interesting to know the dollars that were spent and conversely what response it has generated. The follow up aspects in the links at the bottom are interesting as well.

It looks like Norm Miller (Interstate Batteries) may be the money behind … see the article, “I Am Second’ advertising campaign aims to put God first.”